THE ART OF PITCHING

A four-day workshop including a lecture, for established screenwriters, producers and directors

Kulturakademin in cooperation with Film i Skåne, BoostHBG and Filmcentrum Syd

Description:

PITCHING IS DEVELOPMENT - During the three-day workshop the participants will learn to analyse, prepare and present the key elements of their projects. Focussing on motivation and intention will clarify and help to fine tune the pitch towards the appropriate pitching-partners. Especially the issue of the theme “what is the project REALLY about” and the emotional effect of the project will be worked on. Exercising and understanding the difference between pitching and plotting helps to keep the attention and raise the interest of a B2B-audience.

Furthermore, the personal and individual resources and skills in presenting and communicating a project will be analysed, improved and integrated in the preparation of an efficient pitch. With the help of a camera training any weaknesses in communication- and performance techniques will be analysed and according to the needs of each participant improved.

After an overview of the theoretical and structural elements of pitching & communicating an idea or project in development, the remaining time will be structured with different practical exercises, so that the participants can work and train their pitches according to the individual needs.

The results should be several and different pitch-versions in lengths and approach of the projects the participants are working on. They will have received a “tool-box” for any future and further successful preparation for a pitch.

The timely structure will be as follows:

Sibylle Kurz

Sibylle Kurz is an expert in Pitching and Communication Skills, a Communication Coach and a merchant and psychologist by training. She has working experience in the music and event business as well as in film licensing, acquisition and distribution for the German film- and television market.

Additionally, she has an academic background in media- and communication science, sociology and psychology and a postgraduate education as communication skills trainer and Certified NLP-Trainer (INLPTAssociational standards). Since 1994 she freelances as a coach and communication trainer for the media-, arts- & culture industries, with specializing expertise in “The Art Of Pitching”. The sector “Arts & Culture” includes artists, painters, musicians and composers, anyone who is trying to position his idea/concept in the “cultural market” making it accessible to audiences.

Sibylle is a member of the EFA – European Film Academy, the EDN – European Documentary Network, EWA – European Women’s Audiovisual Network;  and constant part of the EAVE-pedagogical team.

Her motto: Say what you think, do what you say, be what you do!

Publications:

·         Pitch It! – Die Kunst, Filmprojekte erfolgreich zu verkaufen (3rd revised edition March 2015)

·         Low-Budget-Filme. Vertrieb und Marketing optimieren. Konstanz, UVK, April 2006 

·         Filmlehren. Ein undogmatischer Leitfaden für Studierende. Collection of articles.  2013 Beltz + Fischer

www.pitching.de