fbpx THE ART OF PITCHING - Kulturakademin
Om kursen
Praktisk info


A four-day workshop including a lecture, for established screenwriters, producers and directors

Kulturakademin in cooperation with Film i Skåne, BoostHBG and Filmcentrum Syd


PITCHING IS DEVELOPMENT - During the three-day workshop the participants will learn to analyse, prepare and present the key elements of their projects. Focussing on motivation and intention will clarify and help to fine tune the pitch towards the appropriate pitching-partners. Especially the issue of the theme “what is the project REALLY about” and the emotional effect of the project will be worked on. Exercising and understanding the difference between pitching and plotting helps to keep the attention and raise the interest of a B2B-audience.

Furthermore, the personal and individual resources and skills in presenting and communicating a project will be analysed, improved and integrated in the preparation of an efficient pitch. With the help of a camera training any weaknesses in communication- and performance techniques will be analysed and according to the needs of each participant improved.

After an overview of the theoretical and structural elements of pitching & communicating an idea or project in development, the remaining time will be structured with different practical exercises, so that the participants can work and train their pitches according to the individual needs.

The results should be several and different pitch-versions in lengths and approach of the projects the participants are working on. They will have received a “tool-box” for any future and further successful preparation for a pitch.


The timely structure will be as follows:

Day 1:

2018-06-10: Pitch It! An introductory lecture about “The art of Pitching” by Sibylle Kurz

Time: 14.30 – 17.00 (networking from 17.00 – 19.00) Participants selected for the pitching workshop the following days are requested to attend the lecture.
Day 2:

2018-06-11: Groupwork: Introduction of participants & their projects. Definition of needs/expectations for the workshop based on lecture of Day 1. First pitch exercise, feedback by trainer and participants. Integration of several tools to improve the project’s pitch. Working time and preparation for next pitch.

Time: 09.30 – 17.00
Day 3 

2018-06-12: Groupwork: Pitching exercises with video camera. Exercises about feedback mechanism in the industry. Screening example pitches of public pitching events. Analysis and feedback of pitching exercises from the morning, additional tools. Working time individually and/or in small groups.

Time: 09.30 – 17.00
Day 4:

2018-06-13: Groupwork: Final rehearsal. Individual meetings with trainer on request. The day ends with feedback from Sibylle Kurz.

Time: 09.30 – 17.00



Sibylle Kurz

Sibylle Kurz is an expert in Pitching and Communication Skills, a Communication Coach and a merchant and psychologist by training. She has working experience in the music and event business as well as in film licensing, acquisition and distribution for the German film- and television market.

Additionally, she has an academic background in media- and communication science, sociology and psychology and a postgraduate education as communication skills trainer and Certified NLP-Trainer (INLPTAssociational standards). Since 1994 she freelances as a coach and communication trainer for the media-, arts- & culture industries, with specializing expertise in “The Art Of Pitching”. The sector “Arts & Culture” includes artists, painters, musicians and composers, anyone who is trying to position his idea/concept in the “cultural market” making it accessible to audiences.

Sibylle is a member of the EFA – European Film Academy, the EDN – European Documentary Network, EWA – European Women’s Audiovisual Network;  and constant part of the EAVE-pedagogical team.

Her motto: Say what you think, do what you say, be what you do!


·         Pitch It! – Die Kunst, Filmprojekte erfolgreich zu verkaufen (3rd revised edition March 2015)

·         Low-Budget-Filme. Vertrieb und Marketing optimieren. Konstanz, UVK, April 2006 

·         Filmlehren. Ein undogmatischer Leitfaden für Studierende. Collection of articles.  2013 Beltz + Fischer


Skriv ut
10 jun 2018
13 jun 2018
Day: 1 (14.30-17.00) Day: 2-4 (9.30-17.00)
Sibylle Kurz
Established screenwriters, producers and directors with a fiction project in development
Att du motsvarar våra antagningskriterier. Läs mer
You should have an ongoing fiction project in development when you apply
Antal platser
8 st
Stadsarkivet (rum: Inger Hyrens)
Friisgatan 19D
Karta (nytt fönster)
Ansök senast
22 maj 2018

Kulturakademins aktiviteter är i de flesta fall kostnadsfria och bedrivs med stöd från Kulturnämnden och Regionutvecklingsnämnden i Västra Götaland.

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