Real Fan Engagement

– a workshop focused on engaging fans online

Produced by Kulturakademin In collaboration with Westside Music Sweden. Supported by Västra Götalandsregionen and Region Halland during Viva Sounds 2024

Description

Join us for an engaging workshop led by Elise Milani, Head of Music Marketing at Monstercat, a leading independent electronic music label. With experience releasing music for global artists like Alan Walker, REZZ, and Virtual Riot, Elise oversees campaigns for upwards of 300 releases annually.

This workshop is designed for artists, managers, and music professionals eager to create lasting, meaningful connections with their fans.

Workshop Highlights:

• Understanding the Fan Journey: Explore the stages in transforming listeners into lifelong advocates. Elise will guide you through the fan's journey from discovery to advocacy, sharing essential strategies for engaging and retaining fans along the way.
  
  
• Identifying Your Audience: Learn practical methods to pinpoint and understand your ideal fans, enabling you to connect with them more effectively.
  
  
• Interactive Discussions: Participate in collaborative group activities that encourage idea-sharing and industry networking. These discussions offer a chance to exchange experiences and gain fresh perspectives.

You’ll leave this workshop with a refreshed understanding of fan engagement and practical approaches to deepen connections with listeners. This is a valuable opportunity to gain insights into building lasting relationships with fans.

To guarantee a seat for the Workshop you must apply and be selected. 

This workshop welcomes artists, managers, and music professionals. The workshop is free of charge.

If you are selected, you will receive a valid pass to the festival viva sounds 2024.

Questions about the Masterclass?

Welcome to contact Erik Bergstrand, erik@kulturakademin.com

Head of Music Marketing: Elise Milani

Elise Milani is the Head of Music Marketing at Monstercat, one of the top independent electronic music labels. She oversees an ambitious release schedule, leading a team that manages marketing campaigns for over 300 releases annually, featuring global talent like Alan Walker and Virtual Riot. Elise also chairs the Dance Recording of the Year committee for the JUNO Awards. Her deep industry experience includes managing artists like REZZ, Zeds Dead, and Keys N Krates, helping them reach international acclaim.